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Tag Archives: player retention

UK – Enteractive celebrates 10 years of partnership with Betsson

Enteractive, a leading reactivation and retention partner for the iGaming industry, this week celebrated ten years of working with Betsson Group to unlock additional revenue streams and increase the love and loyalty for Betsson brands through truly personalised player engagement. Enteractive first started working with Betsson Group in 2009, and over all these years, the…

Malta – Enteractive launches Engager: a mobile-first player engagement service

Enteractive, a global leader in player reactivation and retention for the iGaming industry, has announced an evolutionary step in personalised player engagement with their new player-centric retention mobile service Engager, part of the (Re)Activation Cloud suite. The launch of Engager marks the first time the industry has seen such personalisation in the field of iGaming…

Israel – Optimove doubles revenue in 2015

Optimove has announced that from 2014 to 2015 the company doubled its revenue with its number of clients increasing 71 per cent to 180. Optimove’s retention automation platform delivered more than 2.6bn marketing messages to over 56m unique customers on behalf of leading brands, including Zynga, Outbrain, Lucky Vitamin, Scientific Games, Nelly, Adore Me, Sporting…

ICE – bwin.party boosts mobile performance with Element Wave

Element Wave is exhibiting at ICE Totally Gaming for the first time where it will be officially launching their new, high performance Mobile Marketing Automation platform called Mobile Moments. The company has released an in-depth case study from their ongoing partnership with bwin.party. Over the past 15 months, Element Wave, who specializes, in mobile technology…