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Tag Archives: PMU

France – PMU pens long-term extension with Onionsack

PMU and Onionsack have penned an extended three-year deal, worth around €150m in stakes annually to the French horse racing authority. The only platform to understand and process bets written or spoken in a natural language, Onionsack provides an opportunity for betting operators to engage with customers via a message using their preferred channel, such…

Sweden – Svenska Spel signs deal with French PMU to launch new game on horses

Svenska Spel Sport & Casino has entered into a cooperation agreement with the French PMU and is launching Svenska Spel Trotting & Gallop, a new gaming category with games in French and international horse racing. In the daily high-winning game High Five, Swedish customers will be able to play straight into the French pools. Svenska…

France – Deauville Mayor to take lead of French group PMU

French betting operator has confirmed that Bertrand Méheut will leave his position as President of the organisation with Philippe Augier, the current mayor of Deauville, to succeed him. Mr. Méheut, former Canal + director, who took over as chairman of the GIE in April 2018, wanted to end his tenure. The company said he ‘had…

France – BetConstruct integrates Live Horse Racing through PMU deal

BetConstruct has signed an international cooperation agreement with PMU – the leader and historical horse race betting organization in France. PMU maintains and modernises 100s of racetracks as well as organising 1,000s of annual races eligible for PMU betting. The recently signed cooperation with BetConstruct gives the sports betting supplier an opportunity to stream and…

France – PMU unveils ambitious marketing plan following return to growth

Having reported a net profit of €793m in 2017, French betting operator PMU will be deploying an ambitious marketing plan based on recruitment of customers in this year of the football World Cup. In the first quarter, 80,000 new accounts have been opened on PMU.fr. A commercial stimulus package is being implemented, aimed at regaining…

France – PMU records first revenue growth since 2011

French sports betting operator Pari Mutuel Urbain (PMU) has generated growth in revenue for the first time since 2011. A ten per cent increase in its international division helped boost operating revenue by two per cent to €9.92bn in 2017. The company’s domestic racing revenues grew by 0.9 per cent year-on-year. Alain Resplandy-Bernard, interim chief…

France – PMU sees horseracing return to growth in Q3

French sports betting operator PMU reported that betting on horseracing returned to growth in France in the third quarter with an increase of 2.7 per cent on the amounts wagered, totalling €6,718.3bn with revenue up 0.5 per cent to € 1,758.5bn. In France, the stakes rose by 1.2 per cent, while internationally, they increased by…

France – PMU becomes first in France to offer Cash Out

NYX Gaming Group, the end-to-end supplier to sportsbook, gaming, lottery and bingo operators across the globe, has integrated Cash Out with PMU (Pari Mutuel Urbain), allowing the operator to become the first to offer the popular service in France. PMU has launched the early bet settlement feature with a high-profile marketing campaign, following the product’s…

France – PMU reports slight growth in horseracing revenues

Sports betting revenue from horse racing in France fell during the first quarter of 2017 but paramututal operator PMU reported slight growth of 0.5 per cent. During the first quarter, horse race betting across France was actually down 1.5 per cent. The PMU stated: “The first quarter of the year is marked by a return…