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Tag Archives: PressEnter

Malta – PressEnter improves CRM capabilities with Optimove deal

PressEnter Group has partnered with Optimove in a bid to scale its retention marketing efforts. The direct integration will power PressEnter Group’s efforts to automate its CRM processes through Optimove’s AI-mapped CRM journeys. PressEnter can now scale and manage hundreds of player segments, orchestrate real-time and scheduled multichannel campaigns, and measure the incremental value of…