Tag Archives: PressEnter
Malta – PressEnter improves CRM capabilities with Optimove deal
PressEnter Group has partnered with Optimove in a bid to scale its retention marketing efforts. The direct integration will power PressEnter Group’s efforts to automate its CRM processes through Optimove’s AI-mapped CRM journeys. PressEnter can now scale and manage hundreds of player segments, orchestrate real-time and scheduled multichannel campaigns, and measure the incremental value of…
