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Tag Archives: rebranding

US – Jack Entertainment pushes back Greektown Casino Hotel rebranding

Jack Entertainment, the Detroit-based casino group, is making the decision to target the end of summer for the rebranding of Greektown Casino Hotel to focus on a seamless technological integration across all JACK properties. The additional time will allow for regulatory approvals in multiple jurisdictions and provide enhanced value in the loyalty program. “Our decision…

Australia – Crown to change name but to keep focus on Australia

James Packer’s casino group Crown will change its name to Crown Resorts to better reflect the mix of product that it is bringing to the market as it looks to operate high-end tourism facilities. Crown’s shareholders will vote on the name change at its October 30 annual meeting but it is all but assured due…