Tag Archives: Revel
US- Deutsche Bank predicts more closures following Showboat announcement
Deutsche Bank believes that Atlantic City’s casino sector will be reduced from 11 to six casinos by 2017. The prediction followed the news that New Jersey’s Division of Gaming Enforcement had issued its final closing order for Showboat Atlantic City, which will end gambling operations at the end of August. The announcement that Showboat will…
US – Revel to close doors September 10
The opening in 2012 of the $2.6bn Revel Casino Hotel was heralded as the start of the transformation of Atlantic City, but instead, as the resort closes its doors and lays off all employees no later than September 10, it has instead dealt a massive blow to the New Jersey seaside resort. Despite the scheduling…
US – Atlantic City union slams Revel’s valuations
Atlantic City’s largest casino union UNITE HERE Local 54 has issued a report saying the Revel Casino Hotel, once seen as being the saviour of Atlantic City, as only being worth between $25m and $73m, despite it being built at a cost of $2.4bn. Casino union UNITE HERE Local 54 released the four-page analysis claiming…
US – Revel sees Gamblers Wanted campaign increase GGR by 33 per cent
Revel, Atlantic City’s newest casino, has claimed its controversial Gamblers Wanted campaign has been a huge success boosting table play by 36 per cent and its slot play by 32 per cent in the month of July. As part of the ‘Gamblers Wanted’ campaign, Revel promised that ‘from July 1 to 31, all rated slot losses…
US – Revel criticised over small print loop holes
Revel, the resort casino that many had hoped would revive Atlantic City’s fortunes, has been slammed for a promotional campaign that promised ‘you can’t lose’ with observers claiming a more accurate tag line would have been ‘you can lose twice’ or ‘play it again.’ As part of its ‘Gamblers Wanted’ campaign, Revel promised that ‘from July…
US – Profitable week at last for Revel
Fifteen months into its history, Revel Casino-Hotel has recorded its first profitable week with the first week of July, 2013, taking the somewhat dubious accolade. In addition, as it continues to reframe and reshape its marketing strategy, the property announced the launch of a comprehensive cost-rationalization initiative, starting with the layoff of 75 salaried professionals…
US – Revel enjoys slot gain in June
According to figures published by the New Jersey Division of Gaming Enforcement, Revel Casino-Hotel’s slot market share increased from 3.7 per cent to 4.3 per cent, a 16 per cent revenue gain, whilst overall, the property’s revenue rose from 4.4 per cent to 4.8 per cent, a nine per cent gain, in June. The 16…
US – Revel to reimburse rated slot losses greater than $100
Revel Casino-Hotel, Atlantic City’s newest and largest casino-hotel, announced its new marketing strategy called Gamblers Wanted. Along with the introduction of the city’s largest contiguous smoking section and new affordable dining options, Revel is announcing the most ambitious promotion in the history of Atlantic City: From July 1 to 31, all rated slot losses greater than $100 will be refunded…
