Tag Archives: SciPlay
US – SciPlay launches Winning Day campaign brings the Vegas casino experience to mobile
Rain the Growth Agency, the leading independent, performance-minded, fully integrated DTC advertising agency, has partnered with SciPlay to launch the gaming leader’s new Quick Hit Slots app campaign with actor and television host Jerry O’Connell as spokesperson. The “Winning Day” campaign launches on January 23 and brings the excitement of authentic Las Vegas slot machines to users from coast to coast. The campaign builds upon…
US – Scientific Games withdraws offer to buy remaining 19 per cent in SciPlay
Scientific Games has withdrawn its previously announced July 15, 2021 all-stock offer to acquire the remaining 19 per cent equity interest in SciPlay that it does not currently own. SGC previously offered to merge with SciPlay in a transaction that would have resulted in SciPlay shareholders, other than SGC, receiving 0.25 shares of SGMS stock for each…
US – SciPlay down seven per cent as stay at home lifts
SciPlay’s second quarter revenue came in at $154m, down seven per cent from the prior year period, largely due to the easing of stay-at-home measures compared to the height of COVID prevention measures in the prior year. Revenue grew 1.9 per cent sequentially driven by the continued performance of social casino and continued improvement in…
US – Scientific proposes merger with SciPlay
Scientific Games has submitted to the Board of Directors of SciPlay Corporation a proposal for Scientific Games to acquire the remaining 19 per cent equity interest in SciPlay that it does not currently own in an all-stock transaction, following which SciPlay would become a wholly-owned subsidiary of Scientific Games. Scientific said: “This Proposed Transaction is…
Finland – Koukoi Games Oy to take over SciPlay’s expansion into casual gaming
SciPlay has bought Koukoi Games Oy, a Finland-based developer and operator of casual mobile games. The Koukoi team will take over the organic build of a new casual game concept, a key step in SciPlay’s expansion in the casual genre and revenue diversification strategy to drive long-term growth and shareholder value. Koukoi, located in Oulu,…
US – SciPlay raises $82000 for Direct Relief through in-app incentives
SciPlay has announced an $82,000 donation to Direct Relief, a humanitarian aid organisation active in all 50 states and more than 80 countries, after raising the funds through dynamic, in-app events. Due to the lack of personal protective equipment available to medical teams during the COVID-19 pandemic, SciPlay launched special, in-app events within the majority…
Israel – Scientific Games makes social gaming move with Come2Play acquisition
SciPlay has bought Come2Play, an Israeli based developer and manager of casual mobile games. This acquisition brings the company in to the fast growing casual gaming segment. Headquartered in Tel Aviv, Israel with additional development offices in Poltava City, Ukraine, Come2Play’s social mobile games are enjoyed by casual game players from around the world. Come2Play’s…
US – SciPlay to launch Fitness & Slots
With millions around the world looking to maintain a fitness routine during the Coronavirus quarantine, SciPlay, one of the world’s leading social gaming companies, has teamed up with fitness influencer and Bravo star, Craig Ramsay, to launch Fitness & Slots. The goal of the Fitness & Slots YouTube channel is to boost viewers’ health and…
US – SciPlay report annual revenue growth
SciPlay have reported annual and fourth quarter results for the year ended December 31, 2019. Key highlights included record mobile revenue across the fourth quarter and a 12 per cent revenue growth across the year leading to strong cash generation. Across the full year of 2019, revenue grew 11.9 per cent to $465.8m, beating the…
