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Tag Archives: Star City

Australia – Star City rebrands Chinese tagline to “Millions of Stars”

Australian operator Star Entertainment has unveiled a new strategy aimed at delivering Australia an increased share of the booming Asian tourism market. In a move designed to position The Star and its multiple properties as more appealing destinations to international travellers, the company has launched a fresh China-facing brand. The Star’s name – still under…

UK – Genting to close Star City in Birmingham

Star City, launched as the future of British casinos in 2003, is expected to close 13 years later in January. Owners Genting UK is consulting with staff over placing them in new jobs throughout the North West. The casino has been hit by the opening of another Genting casino Resorts World Birmingham close to the NEC,…