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Tag Archives: UFC

US – UFC and American Gaming Association Partner on Responsible Gaming Campaign

UFC, the world’s premier mixed martial arts organisation, has joined the American Gaming Association (AGA) to promote responsible sports betting as the newest partner in its Have A Game Plan. Bet Responsibly. public service campaign. To highlight its support for the campaign, UFC will use its own in-venue, digital and broadcast assets to promote co-branded…

US – DraftKings announces ‘groundbreaking agreement’ with UFC

DraftKings and UFC have announced a ‘groundbreaking agreement’ that marks one of the most significant partnerships in UFC history. DraftKings will become UFC’s first-ever “Official Sportsbook and Daily Fantasy Partner” in the United States and Canada. The sports technology and entertainment company will now be able to offer in-game promotions, activations, in-broadcast odds integrations and…

US – Rush Street Interactive partners with IMG Arena to debut UFC Event Centre

Rush Street Interactive has announced a partnership with IMG Arena to debut its UFC Event Centre. The UFC Event Centre and UFC’s official data feed will be available beginning October 24 during UFC 254: Khabib vs. Gaethje on Rush Street’s North American sites: BetRivers.com and PlaySugarHouse.com, and in Colombia on RushBet.co. The UFC Event Centre…

Asia – Cloudbet marks UFC return with in-play betting and Bruce Buffer slot

Cloudbet has launched a swathe of mixed martial arts offerings to mark the return of the UFC. Prior to last weekend’s UFC 249, Cloudbet enabled in-play betting, giving customers the flexibility to place new wagers between rounds. MMA fans can now bet on up to 28 prop markets per fight, on outcomes such as a…

US – IMG Arena team up with UFC to launch betting product

UFC, the mixed martial arts organisation, and IMG Arena, a sports betting service and content hub, have announced they are launching UFC Event Centre, a sports betting product that will provide new opportunities for live betting during each fight of every UFC event. Both the UFC Event Centre and UFC’s official data feed will be…

US – PokerStars launches UFC-branded Spin & Go

PokerStars has launched a UFC-branded Spin & Go’s as part of PokerStars’ exclusive global partnership with UFC, the world’s premier mixed martial arts organisation. PokerStars became UFC’s first-ever “Official Poker Partner” at the end of last year, which is a new sponsorship category for UFC. The famous red-spade will be present on the canvas of…

US – UFC and PokerStars team up for first official poker sponsorship

UFC, the world’s premier mixed martial arts organization and PokerStars, the flagship poker brand of The Stars Group and the largest poker site in the world, have announced a new marketing sponsorship. Under the terms of the agreement, PokerStars becomes UFC’s first-ever “Official Poker Partner,” creating a new sponsorship category. PokerStars had a branded presence…