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Tag Archives: UK

UK – W2 launches affordability tool

W2 has launched an affordability tool that allows operators to carry out comprehensive checks without impacting the customer journey. The tool combines data assets from multiple sources at the individual, demographic, and geographic levels on a ‘where available’ basis and has been built to provide as clear a picture as possible but in a way…

UK – Gambling Commission records fall in problem gambling

New figures released by the Gambling Commission state that the rate of problem gambling has fallen to 0.2 per cent in the year to March 2022. This is down from 0.4 per cent the year previous and down from 0.3 per cent in the last published annualised figures in February 2022. While the rates of…

UK – 888sport extends NFL sponsorship

888sport has agreed a new sponsorship agreement with the NFL to continue as its official sports betting partner in the UK & Ireland until 2025. Under the terms of the new agreement, 888sport will expand upon its partnership with the NFL, which has spanned across the last two seasons. For the London fixtures, which are…

UK – GALAXSYS and Fashion TV Gaming Group collaborate to create new game

GALAXSYS has collaborated with Fashion TV Gaming Group to launch a new game connecting fashion and gaming, CASH SHOW. Showcased on Stand N6-210 at ICE London last month, the game sees players place bets before the game starts and then wait until the model begins to walk on the stage. When the model starts walking…

UK – SIS seals Loyalbet deal for racing content

Sports Information Services has agreed a deal with Loyalbet to deliver its horse and greyhound racing content. Loyalbet’s online customers will now have access to SIS’ live UK and Irish horse racing, international meetings from Canada, Dubai, Germany, Hungary, Latin America, Mauritius, Mexico, Saudi Arabia, Singapore, Spain, and United States, as well as UK, Irish…

UK – WKND. leverages Optimove platform

WKND. has announced a new partnership with Optimove in a move to maximise player lifetime value for the B2B provider’s clients. With Optimove’s technology, WKND. will use optimisation algorithms to autonomously surface valuable player insights and orchestrate hundreds of personalised customer journeys while measuring their incremental impact at scale. “Optimove is an outstanding CRM Marketing…

UK – Sportradar enhances MTS platform with Vaix acquisition

Sportradar has acquired Vaix Limited, a developer of artificial intelligence solutions specifically designed for the iGaming industry. Vaix’s AI technology allows betting and gaming operators to gain a personalised view of their customers, which enables them to provide a more targeted, player-friendly experience. For example, betting and gaming operators can offer users the best possible…

UK – IGT acquires iSoftBet

IGT’s PlayDigital content library will more than double to approximately 225 proprietary games after entering into a definitive agreement to acquire igaming content provider and third-party game aggregator, iSoftBet, for approximately €160m in cash. The acquisition is expected to be completed during the second quarter of 2022, subject to the satisfaction of customary closing conditions….

UK – Coral tours VR experience for horse racing

Entain is launching a 360° Virtual Reality (VR) experience for horse racing, spearheaded by its UK brand, Coral. The VR experience, created in partnership with JockeyCam, is the first of its kind, providing the opportunity for punters to take the reins, go head-to-head with other virtual riders, and experience the thrill of being a jump…