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Tag Archives: YouGov

How significant a role does betting play in the wider esports economy?

Nicole Pike, Global Sector Head of Esports and Gaming at YouGov Esports and betting are both two quickly rising trends within the broader sports ecosystem. So, naturally, there is heightened excitement around the opportunity for these two forces to combine. But, do consumers share the same enthusiasm for the future of esports betting? Currently, formalised…

Gaming and Esports: The Next Generation

In October, YouGov launched its first whitepaper on esports and gaming entitled Gaming and Esports: The Next Generation. The report provides analysis of the global video games and esports landscape across 24 countries and how it has changed since the COVID outbreak. G3 discusses the report’s findings with Nicole Pike, Global Sector Head of Esports…

UK – YouGov and TrueLayer research reveals five trends shaping the future of iGaming payments

TrueLayer has revealed the results of its latest research produced in association with YouGov into the future of iGaming payments. The research surveyed over 3,000 regular online gamblers across European markets including the UK, France, Spain, Italy and Germany, examining attitudes and experiences within iGaming, and the impact of payment options on player onboarding, retention…