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Taiwan – XSGames appoints HOGO for EGM push into US

By - 21 July 2021

Electronic gaming machine manufacturer and software producer, XSGames, has confirmed an agreement with HOGO, a Macau-based sales and marketing agency, as part of the brand’s expansion into the US gaming market.

Headquartered in Taiwan with offices in Sydney, the EGM-arm of XSGames has announced their planned expansion into America, including participation in G2E 2021 in Las Vegas. The group develops both slot machine cabinets as well as gaming software, which is currently deploys in various markets throughout Asia-Pacific. The planned expansion will include an initial focus on America’s west coast markets, with a long-term plan in place to grow throughout the country.

The agreement between the two companies will see HOGO develop and manage XSGames brand presence in America. Starting in California, HOGO will work to assist XSGames in development and execution of its sales and marketing strategy throughout the state, as well as developing marketing plans around G2E Las Vegas 2021, 2022 and NIGA 2022 industry events. HOGO will also work with XSGames to plan their overall branding strategy for the American market and manage all ongoing marketing tasks for the group’s US-branch.

Chris Wieners, Managing Partner of HOGO stated, “Our agreement with XSGames is one of the most exciting projects we have undertaken. We are excited about the opportunity to launch their brand of EGM products in the USA market and are looking forward to developing them as a front runner within the industry.”

Amy Jiang, Vice President of XSGames noted, “After careful consideration, we selected HOGO due to their track record, industry knowledge and connectivity in gaming. We’re confident in their ability to develop our brand in America and look forward to a long-term relationship with the HOGO team.”

The project will see HOGO develop an initial sales and marketing office for the XSGames brand in Los Angeles, as well as the opening of a warehouse and onboarding of the brand launch team. The agreement will also see HOGO’s Managing Partner, Chris Wieners (pictured) temporarily relocated to Los Angeles for the setup and business development initiatives.

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