Take control of bonusing with Golden Whale’s BonusPilot
Golden Whale introduces BonusPilot – a complex model combination that allows for predictions on how to adjust all aspects of bonusing to generate maximum impact on the individual player.
In the world of iGaming, efficiently managing bonusing is vital to long term success. Not only do operators need to balance the risk and reward of issuing any form of incentive, but they also need to understand the impact that bonus could potentially have on a player in terms of long-term ROI.
Whereas in the past bonus issuance was a labour-intensive manual process that was typically conducted by segment rather than on an individual level, the introduction of AI and ML has changed all that and allowed us to gain greater insight into how these incentives can be leveraged.
As one of the pre-eminent companies in this field, Golden Whale has taken this concept a step further with the introduction of BonusPilot – a complex model combination that allows for predictions on how to adjust all aspects of bonusing to generate maximum impact on the individual player.
Capable of working within any existing system set-up BonusPilot, can be used to better inform operator teams when they should start issuing bonus money and when this amount should be increased or decreased for optimal efficiency. It can also be used as an indicator as to when to stop bonusing in instances where it’s either not being used or is being exploited by the customer.
The exciting thing about this new prediction tool is that it lends itself to a perfect automation loop where fresh incoming data always informs the next best action, effectively creating a permanent risk-reward decision. As BonusPilot constantly updates itself in response to customer behaviour, bonus issuance is always adjusted to improve ROI for each individual player.
Of course, not only does this ML-driven process provide demonstrably better results over the longer term, but it can also automate much of the work surrounding bonusing and reduce the amount of human resource required to run an operation successfully. With this increasing the potential for big productivity gains while still directly improving margin, it’s a win-win for everyone!
With this innovative new technology undoubtedly holding the key to unlocking tailored bonusing that’s better for the customer and more profitable for the operator, there’s no time like the present to find out what BonusPilot could do for you.
If you’d like to talk to a member of Golden Whale’s team at iGB Live London, you can do so by contacting: [email protected] or [email protected]
