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The Netherlands – Dutch companies pull out of ICE

By - 7 February 2022

Dutch companies Signs4U, REAC and Cash Support are the latest companies to pull out of the ICE London show.

The three companies, that specialise in lighting systems, cashless systems and cash handling devices, respectively, took the decision on Friday. They traditionally partner on both large booth at the ExCeL event.

On behalf of the three companies, Martin Spies of Signs4U said: “We took the decision with considerable regret as we all respect the Clarion team and the London show very much.

“But our decision was taken for the obvious reasons….the timing is the principal one, close to Easter – too close – and the resulting expected reduction in footfall, because many of our customers will be on holiday with their families.

“There are other factors, such as the extra costs involved with Brexit and shipping product into the UK for the show, plus what are thankfully now only minor inconveniences brought about by the Omicron virus. But the timing is the principal reason for our joint decision.”

He said that he anticipated that in 2023 he and his partner companies will again be present at the show.

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