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The Netherlands – Gaming in Holland Conference to address current issues in Dutch gambling

By - 6 June 2023

The 12th annual Gaming in Holland Conference, which will take place June 8 at the KIT Royal Tropical Institute in Amsterdam, is perfectly timed to address the latest issues affecting the Dutch regulated gambling market.

On July 1, the long-awaited ban on untargeted advertising of online gambling services will enter into force. This ban, which includes all broadcast, print, and outdoor advertising, is expected to have a significant impact on the country’s online gambling market, including Netherlands-facing affiliates. Specific guidelines explaining the new advertising rules were published less than two weeks ago.
The Dutch government furthermore announced, in two very recent Parliamentary letters, new explorations into the possible privatization of the Netherlands largest state-owned gambling operator, Nederlandse Loterij, and the implementation of stricter deposit limits.

Conference speakers, including René Jansen, Chair of the Netherlands Gambling Authority, and Fedor Meerts, Department Head Integrity and Gambling at the Ministry of Justice and Security, are expected to provide additional clarifications.

This year’s Gaming in Holland Conference also aims to kick off a more in-depth dialogue between the regulated gaming industry and care and prevention organizations on creating a more sustainable gambling market. Floor van Bakkum, Prevention Manager at Arkin – Jellinek and Nathalie Smit, CEO of the Netherlands’ national gambling helpline, Loket Kansspel, will share their views on player protection with industry representatives.

Well-known Dutch tech watcher, Remy Gieling will deliver a presentation on ChatGPT and AI in online gambling. Other sessions are dedicated to market and staffing data, operations, and affiliate marketing.

Willem van Oort, founder of Gaming in Holland commented: “I think it is fair to say that the annual Gaming in Holland Conference has become a fixture in the agendas of all stakeholders in the Dutch gambling market. As always, we are happy to welcome key decision makers to our event, and we are very pleased that they are willing to share their thoughts on creating a sustainable and responsible gambling market – especially at this critical juncture.”

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