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The Netherlands – Holland Casino’s land-based venues continue resurgence as online falls

By - 28 September 2023

Holland Casino saw its turnover increase by €51.9m in the first half of 2023 to reach €405.3m thanks to a recovery in visitor numbers with around 2.5m people visiting Holland Casino in the first half of the year, compared to around 1.8m in 2022.

Covid restrictions ran until February 25. Spend per visit came in at slightly less at €138, compared to €148 in 2022 and €117 pre-covid.

CEO Petra de Ruiter said: “We are happy that guests are increasingly finding us again. At the same time, not all visitors have yet found their way back. Now that our operation is getting better and better and we have attracted many new employees, we can also offer our complete spectrum of games again.

“We expect the recovery that has started to continue. We now have a good basis for this to work on new plans with positive energy. All our colleagues deserve a big compliment for that achievement.” We are happy that guests are increasingly finding us again. “

Online gaming however fall by a third at Holland Casino Online, declining from €82.7m to €57.2meuros due to increased competition and social choices. Holland Casino said it had voluntarily stopped various forms of advertising and has taken a cautious approach to sponsoring major sporting events. it is predicting a slight recovery for online in the coming months due to advertising rules being given an even playing field fwith the rest of the gambling industry

CFO Ruud Bergervoet said: “I am satisfied with where we are as Holland Casino. Yet we cannot sit back and relax. There remain significant challenges for the near future. The cost increases will continue to depress our results in the coming years, while we will also have to pay off our corona tax debt. At the same time, we must also maintain our investments to remain relevant for our guests. That is why we will have to continuously monitor the right balance between a healthy financial position and investments in the future.” We will have to continuously monitor the right balance between a healthy financial position and investments in the future Ruud Bergervoet (CFO) Prevention & Compliance The number of prevention conversations conducted increased both in the branches and at Holland Casino Online. Extra detection in the context of early detection of possible problems is responsible for this. What also contributes is that the AI model that Holland Casino uses is increasingly able to identify gaming trends and recognize risks.

CCO Malinda Miener added: “Holland Casino works every day to improve its prevention policy and we are increasingly investing in this. We are increasingly data-driven and work together with experts and science on increasingly better prevention and intervention systems. Although there are certainly still steps to be taken, the increasing number of conversations shows that we are on the right track.”

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