The sold-out signs have been posted for next week’s iGB Live! (5-8 July, Amsterdam RAI). One of the fastest growing business events in gaming will feature a total of 190 sponsors and exhibitors occupying over 4,500 sqm of net space. Projected attendance is on-track to match if not exceed the 2021 figure with 37 per cent of pre-registrations attending iGB Live! for the first time.
Portfolio Director Naomi Barton, believes the response to the 2022 edition of iGB Live! is a reflection on its comprehensive and content-rich credentials. She stated: “We know from our stakeholder research how much value the industry places on participating in wide-ranging live events that connect with the entire gaming eco-system. To answer this we have put together an experience that enables delegates to connect and converse with key suppliers, convert expert-led insights into actionable business growth and provide an opportunity to converge with entrepreneurs and professionals from throughout the industry.
“Our Conference programme will deliver insights from a total of 46 thought leaders including Ernie Stevens, Chairman of the Indian Gaming Association and Chris Harrison, Google’s Industry Head, Financial Trading and EGaming. Added to this we have two in-depth Masterclasses comprising a deep-dive Advanced SEO Masterclass and ‘Demystifying the USA affiliate license’ a 3-hour, step-by-step workshop demonstrating to small and medium sized affiliates how to cost-effectively make and win an affiliate application in the United States.
“Approaching half (48 per cent) of pre-registration has confirmed an interest in online casino games and the iGB Live! Slots Arena is a dedicated feature for visitors to learn more about the latest innovations in a vertical that according to data provided by H2 Gambling Capital accounted for $18.8bn or 71 per cent of online casino revenues in 2021. Added to that we are launching a new betting-centric set of esports tournaments to demonstrate the excitement of esports and explain the potential for delegates to expand into a new vertical.”
Looking ahead to the Amsterdam-based event she continued: “Our pre-registration data suggests that we can expect another senior attendance with 60 per cent of those who have pre-registered classified as decision-makers with slightly less than 1 in 3 (29%) operating in the United States. With close to 1 in 10 (9%) new to the gaming industry the iGB brand is connecting with a new community of stakeholders and I think that energy and sense of anticipation will be manifest in Amsterdam.
“One of our exhibitors, Online IPS, put it perfectly when they said a key reason for participating in iGB Live! is to connect with the ‘game changers’ the people who are ‘doing things differently’ –it’s that sense of constructive disruption that makes iGB Live! a special event on the calendar. As an organising team our aim is to build on the positive metrics, build on the good will that exists for the brand and continue the process of ensuring that iGB Live! unlocks business opportunities for attendees, helps to raise professional standards and delivers enhanced ROI for our exhibitors.”