The Dutch Gaming Authority (Ksa) is starting a new round of action against websites that promote illegal online games of chance, the so-called ‘affiliates’. With the opening of the legal online gambling market imminent, the Ksa said it is ‘alert to illegal providers and advertisers who want to make a quick move.’
The Ksa periodically researches affiliate marketing for online gambling. Online games of chance advertise on websites. Those sites receive money when they click through from their website to the online game of chance, such as live casinos.
The regulator stated: “In the previous round of action against affiliates, the Ksa examined 44 websites. These were examined in response to our own observations and external reports. Sanctions were immediately imposed . Offering online games of chance is prohibited, as is advertising for these games of chance. This is about to change: on 1 April the Remote Gambling Act (Koa) came into effect and the online gambling market will open on 1 October. The Koa Act makes it possible to apply for a license to offer games of chance via the internet. Offering (online) games of chance without a license remains prohibited, as is advertising for it.”