Interactive

The Netherlands – Nederlandse Loterij’s TOTO Casino brand goes live with Blueprint content

By William - 4 October 2021

Blueprint Gaming had made its debut in the newly regulated Dutch market after securing a partnership with Nederlandse Loterij and its new online brand, TOTO Casino.

A wide selection of Blueprint’s games have gone live with TOTO Casino and are now available to Dutch players on the first day of the new market opening for business.

The developer’s branded games, including The Goonies, have gone live with the online casino, as well as the company’s range of Megaways titles. In addition, TOTO Casino is set to deploy Blueprint’s progressive jackpot system, Jackpot King.

With Blueprint’s portfolio successful in the industry’s biggest regulated markets, the company has strong expectations its content will generate significant traction in the Netherlands, particularly with how local players hold similar game preferences to their UK counterparts.

“It’s hugely exciting to see our impressive portfolio of games go live in the Netherlands with Nederlandse Loterij. We firmly believe that our engaging and feature-rich slots will be well-received by a wide range of players within the region,” said Annemarie Reedijk, Senior Account Manager at Blueprint Gaming.

“Nederlandse Loterij’s knowledge of the domestic market will be essential in growing our position in this important new region and we’re sure that the strength of our content will result in a very fruitful relationship.”

Sam Depoortere, Business Director TOTO at Nederlandse Loterij, commented: “Partnering with a company like Blueprint Gaming is the perfect way to finally mark the opening day of our online home market.

“Its reputation in Europe is second to none, as is its library of games, which is exactly what is required to attract the interest of players. We’re looking forward to seeing the influx of new games both now and over the coming months.”