Interactive
The Netherlands – Soft2Bet reflects on iGB Live success
By William - 25 July 2023
B2B platform provider Soft2Bet made a significant impact earlier this month at iGB Live in Amsterdam showcasing its innovations on the exhibition floor and hosting a 500-strong ‘Partners Party’ at Fabrique des Lumieres museum.
During the day, Soft2Bet leveraged the exhibition to gain insights and network with industry players and showcase its customisable platform solutions, unique gamification engine, and other parts of its product kit.
For its party, Soft2Bet had to expand the guest list from the planned 300 people to 500 due to demand. A combination of music and the video mapping projection on the walls and floor made Dali’s and other artists’ paintings seem to come alive.
The experience was organically continued in a neon show of acrobats and dancers who immersed the audience in a phantasmagoria of images. Amongst other attractions, the Shisha zone just outside the museum was especially popular, hosting a relaxed atmosphere for next-level networking.
Chief Commercial Officer, Gilad Naim, reflected: “Our participation in the iGB Live was a testament to Soft2Bet’s commitment to fostering strong industry relationships and staying ahead of market trends.
“We are continually evaluating opportunities for expansion into different regulated markets and we can say that we are excited about several potential markets and are looking forward to further global expansion this year. We are guided by the principle of ensuring fair and secure operations, which will continue to underpin our expansion strategy.”
