TPD and SIS partner to deliver in-running odds across major international racecourses
Total Performance Data (TPD), has partnered with Sports Information Services (SIS) to deliver in-running odds across a growing number of international racecourses.
This paves the way for TPD’s existing roster of bookmaker clients – Boylesports, Bet Victor, Entain, Sky Bet and William Hill – to offer customers in-running betting across a raft of new racing markets.
This partnership enables the rollout of in-running pricing at key international venues initially including Racing Victoria’s tracks in Australia (such as Flemington and Caulfield), Germany, and South Africa with many others coming online in the future. It adds to TPD’s existing in-running coverage on UK, US, and Canadian racing, creating comprehensive global coverage of in-running horse racing odds.
By combining high-speed GPS tracking data and TPD’s AI powered models, TPD’s in-running feed delivers live prices for every horse, every second of the race. The expanded product will increase betting turnover for racecourses, enhance the racing product for bookmakers, and unlock new betting formats and engagement opportunities for racing fans.
John McBroom, Commercial Director, at TPD, said: “This deal is a major step forward in our mission to deliver truly automated In-Running betting as a standard offering across global racing.
“It expands on our existing success on racing in the UK, US, and Canada and brings our data-driven pricing to some of the world’s most respected international venues. We’re proud to partner with SIS to bring this to market, benefiting tracks, operators, and punters alike.”
Conall McSorley, Head of Racing at SIS, said: “We’re excited to partner with TPD to assist in bring dynamic, data-driven In-Running odds to an increased number of the most renowned international racing markets.
“This collaboration allows us to further enhance our comprehensive live racing betting experience, offering greater value to operators and a more immersive product for racing fans worldwide. By integrating cutting-edge technology within our global racing portfolio, we’re proud to be at the forefront of innovation in racing betting.”
