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UK – 138.com launches affiliate programme in partnership with Income Access

By - 27 November 2015

138.com, a London, UK-based and UK and Isle of Man-regulated online sports-betting and casino brand offering European players an Asia-focused gaming experience, has launched an affiliate programme with Income Access, a technology and digital marketing company serving the global iGaming industry.

The new 138.com affiliate programme has integrated with the award-winning acquisition-tracking platform of Income Access.

Launched in 2005 and regulated by both the UK Gambling Commission and Isle of Man Gambling Supervision Commission, 138.com serves the Asian market and its Europe-facing brand focuses on providing an Asian gaming experience to players in Europe. Offering service in English, Mandarin, Cantonese, Japanese, Thai and Indonesian, the brand, an official sponsor of Watford F.C., boasts a sportsbook that includes football, horse racing, American and Aussie Rules football, basketball and eSports such as Dota 2.

In addition, 138.com offers players a state-of-the-art online casino. Featuring games developed by Amaya and MultiSlot, the 138.com Casino includes online slots such as Jurassic Park, Brides Maids and Game of Thrones as well as video poker, bingo, keno and the table games baccarat, roulette and blackjack. In addition, the brand boasts a Live Casino with live-dealer versions of various table games, and also features a financial betting offering.

138.com offers players an enticing welcome bonus for players. All new players who register with the brand and deposit £25 will receive a 100 per cent bonus.

Following the integration of 138.com’s affiliate programme with the Income Access platform affiliates can now begin promoting the brand. To celebrate the launch, 138.com is offering affiliates who register with the programme a flat 40 per cent revenue share for their first three months.

After the promotion period, the commission structure reverts to the standard tiered revenue share model. Commissions vary between 30 per cent and 45 per cent, depending upon affiliates’ monthly performance.

“I’m excited for us to launch our affiliate programme on the Income Access platform, whose reputation in streamlining affiliate management is second to none,” said Stephanie Wynters, Head of Affiliates UK at 138.com. “We’re also looking forward to using their Ad Serving tool to improve the performance of our affiliate marketing campaigns and of our other acquisition channels as well.”

The 138.com affiliate programme will be managed by the brand’s in-house team of affiliate managers, headed by Wynters. They have over a decade’s experience managing sportsbook and casino affiliate programmes.

“A huge brand in the Asian market, 138.com is growing rapidly in popularity among European sports-betting and casino players,” said Nicky Senyard, founder and CEO of Income Access. “It offers a major opportunity to affiliates in both verticals and in the emerging vertical of financial betting as well.”

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