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UK – 4ThePlayer announce partnership with First Look Games

By - 9 March 2020

4ThePlayer has partnered with First Look Games, enabling direct access to the entire 4ThePlayer games portfolio for the world-wide affiliate community and boosting their marketing potential.

Essential game assets, information and data for titles such as 9K Yeti and 1 Left Alive will now be available via the content platform, expanding their online presence, player recognition and a more efficient communication stream with hundreds of online casino affiliates and publishers.

Andrew Porter, CEO of 4ThePlayer, commented: “4ThePlayer.com appreciates affiliates, we welcome any innovation that allows us to work closely with them. First Look Games provides that innovation on their platform. First Look Games not only introduces us to new affiliates but also makes the content discovery process for them easier. Accessing the audience reach of First Look’s affiliates will allow more players to discover mountainous wins on 9k Yeti and battle Zombies as the Lone Survivor in 1 Left Alive.”

The new collaboration will allow the game developer to utilise First Look Games’ premium services, giving game studios the opportunity to push prime releases to affiliates and publishers up to two weeks before the game’s launch, helping to build player anticipation ahead of network releases and maximising the exposure of upcoming titles.

Tom Galanis, Founder of First Look Games, added: “Serving the affiliate and publishing sector by bringing the newest and best game developers to First Look Games is what we are all about, so adding 4ThePlayer to our client list is extremely pleasing.

“Their high-quality gaming content is already being noticed by the industry as a whole, so assisting them in moving forward and growing as a company is a real honour for everyone at First Look Games.”

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