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SPORTS BETTING

UK – Altenar closes 2021 financial year with record-breaking results

By - 28 March 2022

Altenar, a leading sportsbook and iGaming software provider, has celebrated another year of exponential growth as it closes its 2021 financial year with record-breaking commercial figures.

The UKGC-licensed supplier has continued to prove itself as one of the most stable and flexible platforms on the market – quickly establishing itself as the sportsbook of choice for operators looking to capitalise on the next generation of players. 

Over the course of the year, Altenar has hit key targets in several areas of its business, allowing it to expand across multiple jurisdictions with notable successes across the UK, Italy, Spain, Sweden and Colombia.  

In total, Altenar’s expansion into new markets coupled with strategic partnerships has seen Altenar grow its commercial client base by 270 per cent over the 2021 financial year, surpassing an already outstanding 130% for 2020. 

The provider’s sportsbook has also marked record-breaking growth, seeing a surge in 150% for total bets and player count, with its key specialisations across Esports, data and virtuals proving to be a major engagement and acquisition tool for operator partners.

Testament to the Altenar’s contribution to the industry, the previous year has also seen the supplier celebrate multiple industry awards, including Best Online Sports-Betting Supplier at the 2021 MiGEA Awards, as well as taking home Virtual Sports Supplier of the Year at the 2022 EGR Nordic Awards.

Domenico Mazzola, Commercial Director at Altenar said: “It’s been an outstanding 12 months for all of us at Altenar and we’re very proud of our excellent numbers, with yet another year of record-breaking success! The team has worked extremely hard while all focusing on the same goal which is fantastic to see.

“The 2021 financial year has seen us greatly expand our products and services, as well as our global offices, with a 36 per cent increase in headcount. It’s brilliant to have so many new specialists aboard and I have no doubt we will continue to grow and develop throughout 2022 as the team looks to keep this momentum going!”

Licensed across a total of 13 major global markets, Altenar has established itself as the sportsbook provider of choice for multiple leading operators.

Founded in 2011 with more than a decade of experience, the company’s sportsbook and iGaming platform has a proven track record of outstanding success across the likes of the UK, Malta, Spain, Colombia, Denmark and Sweden.

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