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UK – A&S Leisure warned over ads offering ‘unlimited gambling’

By - 14 October 2021

The UK’s Advertising Standards Authority (ASA) has warned casino operator A&S Leisure Group over an ad promising ‘unlimited gambling in all of our Napoleons Casinos’ on its website www.napoleons-casinos.co.uk.

A&S, the operator of casinos in Leeds, Bradford, Hull, Sheffield and Manchester, had changed its terminology from ‘unlimited gambling’ to unrestricted gambling’ although the ASA deemed that the translation to the player would be the same.

The ASA said: “We considered that ‘unrestricted gambling’ would have the same meaning to consumers as ‘unlimited gambling’ and created the same impression that Napoleons Casinos had no limits or restrictions on the amount of time or money that consumers were able to spend in their casinos.”

“We therefore considered the ads promoted that feature as a benefit of using their service which we considered condoned or encouraged consumers to engage in irresponsible gambling behaviour that could lead to financial, social or emotional harm. We welcomed Napoleons Casino’s assurances that they would no longer use the claims “unlimited” or “unrestricted” gambling and gaming in their ads. However, we considered that the overall impression of the claims that consumers could gamble without limits or restrictions, and therefore condoned or encouraged consumers to engage in irresponsible gambling behaviour that could lead to financial, social or emotional harm. We therefore concluded that the ads were irresponsible and breached the Code.”

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