UK – A Bet A signs deal with CoralBy Phil - 27 January 2014
A Bet A Technology, a leading supplier of EPOS, call centre, and online transactional software, has penned a deal with Coral.
The specialist provider, which services betting operators throughout the UK and Ireland as well as 22 global territories, will provide the bookmaker with a portable EPOS system for its hospitality events.
The technology made its on-course debut at a horseracing meeting at Ascot in November and the Welsh Grand National at Chepstow at the end of December.
Following positive feedback from these trials it is now set to be used by Coral in its VIP areas at events including the Cheltenham Festival in March.
A Bet A Operations Manager Jason Hardman said: “We’re delighted Coral has endorsed the system as it proves how flexible and adaptable the technology behind the product is to use.
“We’re confident it will provide a better service not only for operators and their cashiers, but a much better experience for customers who can now expect all the facilities of a modern betting shop at their table on-course.
Dave Rigg, Head of Retail development, Coral, said: “Having a portable EPOS system has proved very popular with staff and customers alike and allows us to provide a best in class betting service wherever we’re offering it.”
The unique system, which utilises bluetooth or WiFi access, combines fixed EPOS terminals with tablet devices connected to printers, that allow cashiers to hand out betting slips on the move.
It also provides operators with the opportunity to offer customers bets on any event logged in to the EPOS system back at headquarters and, for the first time, delivers returns information on their slips.
Cashiers can even process bets taken elsewhere on the system during busy times to speed up turnover, while management have remote access to field books and betting reports in order to assess.