SPORTS BETTING

UK – BetConnect launches platform enabling users to bet across multiple bookmakers through a single wallet

By Lewis - 10 June 2021

BetConnect has unveiled a new platform in a move that will see the betting company offer odds from all major bookmakers and enable users to bet on them without needing multiple accounts.

This evolution of the platform makes the site more accessible to the everyday player by providing a simpler and faster betting experience enabling them to access the best odds from across the market.

The new platform will allow the everyday punter to back bets in the same way they would through a bookie. BetConnect remains an exchange, but users will be able to place a bet at the best bookmaker price without having to understand exchange betting.

BetConnect was founded in 2018 by Daniel Schreiber, who believed the industry was fundamentally unfair and lacked transparency. He believed everyday punters and professional gamblers alike were poorly served, either seeing poor value or being banned by established bookmakers because they were too successful.

Daniel Schreiber, Founder and CEO of BetConnect, explained: “We believe the industry needs to be opened-up and far more transparent for everyday punters and professional gamblers alike. Our new platform is built to deliver this, ensuring the proposition is accessible and far easier to use for the mass market whilst also enabling pros to get their bets matched.

“I have been blown away by BetConnect’s success since launch and am very proud of what the team has built as we launch our latest platform. Whilst our look and feel has become more aligned to a modern sportsbook look, our underlying ethos and core proposition remains very different.

“What we have created is a unique proposition in the market that is pushing the boundaries and challenging the status quo, but at the same time can be easily understood.

“We have made huge strides and grown incredibly quickly in our first two years, but to scale and have a wide-ranging impact for all punters we needed to build on our core foundation by simplifying the platform so that it’s accessible to all.

“This marks an exciting new phase for BetConnect and we look forward to bringing transparency, choice and fairness to more and more punters in the years ahead.”