Interactive
UK – Betdigital raises its game with Odobo
By Phil - 21 August 2014
Content and systems developer Betdigital Limited has agreed to a deal to supply its recognizable and popular games portfolio to multiple operators through the Odobo Limited Marketplace.
Betdigital’s high-quality content includes: Super Pots Bar-X, Shamrock Surprise, Royal Gems and City of Gold. Super Pots Bar-X is a good example of how the talented team uses unique maths models and minimalist graphics to produce classic games that are engaging and simple to play. Betdigital has skillfully tuned its maths to use fewer symbols, making the games more accessible to players of all experience levels.
The company’s reputation for high-quality, real-money games originally stems from its work supplying land-based operators (LBOs) in the UK market. The company has since committed to growing its online presence beyond the cross-platform titles it has already released online and on mobile.
The new deal with Odobo provides significant distribution and visibility for Betdigital’s games with access to the likes of Betfair and bet365. A single HTML5 client build ensures that players can access each game via desktop, mobile and tablet.
Betdigital selected Odobo as its preferred HTML5 game Development Program to bring its games to larger online player communities. This was due to the sophisticated tools and unique business model that provides marketing opportunities along with regulatory support, localisation and new affiliate revenue opportunities.
“Signing with Odobo is a good match for Betdigital and underlines our continued growth in the mobile games sector,” said Heath Samples, Betdigital CEO. “A single integration opens up our games to multiple operators and millions of new players. This marks another exciting period for both companies.”
Julian Jarvis, Chief Business Affairs Officer at Odobo, said: “Having Betdigital on board is an indication of the industry’s buy-in to the Odobo opportunity. Betdigital has great content so we’re honored that its games portfolio is being made available via Odobo.”
