Inspired will be supplying Betfred with its first collection of Mike Tyson gaming products.
Inspired is already BetFred’s exclusive supplier of VLT gaming machines, technology and games. Betfred has also been offering Inspired’s Virtual Sports across retail and online since 2001, and in 2013 it also launched Inspired’s Virtual Sports on mobile.
The Tyson package includes Inspired’s new Virtual Rush Boxing game for retail and online, featuring ‘Iron Mike’, which is set for launch in 2016.
Inspired will also be providing Betfred with its new Tyson-branded omnichannel slots and table gaming content.
The games will be supported with exclusive Tyson marketing materials.
Steve Rogers, CCO Digital Games, Inspired, said: “Tyson is to the boxing world what Inspired is to gaming – hard hitting, edgy, and unstoppable, resulting in exhilarating entertainment. Our new products are set to go down a storm with players across the gaming gambit and we are thrilled that Betfred will be the first UK operator to bring them to market.”
John Haddock, CEO, Betfred, added: “We are constantly on the lookout to be innovative and offer our customers products that are class leading. The Tyson branded products are just one of many new initiatives that we plan to launch in 2016.”