BetVictor has now unveiled its new group corporate identity, including new company name, logo and corporate website.
The overarching company which runs operations will now officially be known as BVGroup. The group said it has rebranded to reflect its position as a multi-brand gambling operator and B2B technology solutions provider, while acknowledging its proud heritage.
Starting as a trackside bookmaker more than 75 years ago, the company has grown to become one of the world’s largest independent gambling operators and technology providers.
In addition to its flagship B2C BetVictor brand, it uses a range of in-house developed technology to service and manage several partner brands, including Parimatch, Heart Bingo, BildBet and talkSPORT BET.
it explained it will continue to provide full-service, end-to-end technology solutions to gambling companies and forge quality, long-lasting partnerships.
CEO of BVGroup, Andreas Meinrad, said: “During our 75+ years in business, we have established ourselves as one of the most reputable gambling companies in the world. Our new identity, BVGroup, helps us define ourselves more effectively, highlighting how far the company has come from its bookmaker beginnings. While we remain intensely proud of our heritage, our focus is always on the future and how we can continue to innovate and grow to best serve our customers and partners. BVGroup is an exciting development in the progress of the company.”