Online bookmaker Betway has renewed its sponsorship of the Weekend Sports Breakfast show on talkSPORT.
The deal sees Betway remain the official betting partner of the iconic programme hosted by Georgie Bingham and Micky Quinn until July 2016.
On air Saturday and Sunday mornings from 7am to 11am, the show will feature Betway’s Alan Alger discussing the latest odds and will include a number of giveaways and a substantial digital campaign.
Betway’s Alan Alger said: “Punters tune into the Weekend Sports Breakfast in their droves to get the latest odds on the day’s sporting events, and we’re thrilled to be extending our association with talkSPORT. They are the ideal partner for Betway and we look forward to building upon the early success of our relationship.”
talkSPORT’s Sales Director, Adam Mills, said: “We’ve had a fantastic relationship with Betway and I’m really looking forward to us continuing to work together as the excitement builds for the new season of the Barclays Premier League kicking off in a few weeks’ time. As the UK’s only dedicated sports radio station we can reach fans in ways that other media can’t and give great opportunities for big show sponsors like Betway.”