Online gambling business Betway Limited will pay a £408,915 penalty for marketing on the children’s pages of West Ham United Football Club’s website.
Commission enquiries revealed that between 14 April 2020 and 6 November 2021 the operator’s gambling logo, which linked to its website, was displayed on a webpage offering the opportunity to print a teddy bear for children to colour in.
Enquiries also revealed a logo with a link to the operator’s webpage featured on the ‘Young Hammers at Home’ webpage between 24 October 2021 and 15 November 2021.
Both advertisements breached Commission rules stating gambling advertising must be socially responsible.
Leanne Oxley, Gambling Commission Director of Enforcement, said: “Protecting children from gambling harm is at the heart of what we do. Although there is no suggestion that the operator was deliberately targeting children, or that children had been allowed to gamble, we take the breach of any rules aimed at protecting children extremely seriously.
“We note the remedial actions since taken by licensee but advise all operators to learn from this case and ensure that they take responsibility and have the correct processes in place so that websites directed at children do not include advertisements for gambling.”