Interactive
UK – Blueprint Gaming upgrades marketing and promotional tools kit
By William - 4 November 2019
Blueprint Gaming has enhanced its marketing and promotional tools kit with the addition of three new features that have been developed to boost player engagement and operator promotional capabilities.
Complementing its existing Free Spins, Win Spins and Spin King tools, the slot developer has unveiled the next phase of its promotional tools with the launch of a Big Win Board, an In-Game Lobby and a Super Mode, available across its portfolio of games.
Alex Naspe, Blueprint Gaming’s Head of Promotions and Marketing Tools, commented: “Supporting operators in their promotional activities is a cornerstone of our strategy and we’re excited to bring these new features to market. The flexibility of these tools will allow operators to create more sophisticated campaigns during the gameplay that really appeal to players, helping to drive engagement and retention rates.”
The Big Win Board adds a tournament element to the gameplay, showing wins ordered by the size of the stake multiplier. Displaying wins from multiple time periods, there are also replay and share functions which allow players to showcase their big wins via the board and through social media.
An operator-controlled In-Game Lobby provides a simplified user journey, providing the capability of switching to other games with just one click. Operators have extensive control of the lobby layout, enabling promotional strategies and marketing boosts across Blueprint titles, including its Pub Fruit Series and range of Megaways licensed releases.
Designed to drive plays and player retention, the Super Mode in-game mechanic sees free spins randomly awarded to active real money players during a set promotional period, which is determined by the operator. Operators have the option to customise sections of the mode’s UI design to feature their own promotional name and branding, while simultaneous mass market prizes and enhanced VIP awards can be offered via the same promotion for seamless rewarding to multiple value player segments.
Major tier one operators, including Flutter Entertainment, Gamesys and GVC, are set to go live with these new features before the end of the year.
