Interactive
UK – Blueprint prepares for high profile presence at pivotal edition of EAG
By Phil - 22 November 2022
Blueprint Operations (BPO) will be going to January’s EAG bolstered by a highly successful 2022 and driven by its ongoing commitment to deliver best in class product innovation across all retail sectors of the land-based industry.
David Purvis, Managing Director of Blueprint Operations confirmed: “We will be using EAG as a platform to launch important new products including a digital version of a hugely popular iconic analogue game, plus our latest Alpha Trio cabinet with two Community Variant features. Blueprint’s EAG line-up will include our latest new Colossus Menu on Wave+ and Auroramax+ cabinets.
“EAG also represents an opportunity to build further the relationships we enjoy with our entire customer base, to get honest feedback on our products and an understanding of what customers would like to see from us. Additional talking points will be the enhancements that we are making to the customer journey as well the recent service support related developments including product training that’s available via our Service App.”
Looking ahead to what will be the first industry expo of 2023 David Purvis believes that EAG will set the tone for the year ahead particularly if the government’s white paper on gambling is published before the Christmas recess on December 22nd.
He explained: “There’s already a lot to look forward to in terms of new centrepiece features being planned by the EAG organisers an exciting show floor and a seminar programme but if as some political experts are suggesting the long waited white paper is published before Christmas then this could turn out to be one of the most significant editions of EAG on record.”
Blueprint’s brand-led business development strategy sets out key requirements for attending events such as EAG. “We’ve put a lot of resource into developing the Blueprint brand and it’s vital that we are in an environment that enables us to reflect our values and what we stand for” stated David Purvis.
“EAG gives us a great opportunity to reflect the brand through our stand, through our products and through our people. The discussions that we have with customers either on the stand or off the show floor are usually centred around our new products, and the feedback we receive is invaluable. Sometimes we will complete deals at industry exhibitions but in the main they are about exploring future sales opportunities.”
“The new Elizabeth line means that ExCeL is less than a 20-minute direct train journey from central London a feature which will transform the EAG experience for visitors and exhibitors alike. Certainly, from a Blueprint perspective the entire team is looking forward to contributing to what will be a busy and highly positive coming together of the industry.”
