Boomerang Digital, the new streamlined gaming solutions business created by Andrew Ludlow and his partners from Air Dice has got off to a perfect start announcing its first strategic acquisition within a week of launch.
The first acquisition to join the growing Boomerang Digital family is IHL, the compliance and self-exclusion innovator established by Peter Hannibal, Howard Gant and Paul Harris in 2016. IHL join fellow technology brands NRM, ISD and Big Deal Games all of which have been incorporated under the Boomerang Digital umbrella.
Outlining what makes IHL such a ‘perfect fit’ for the business, Andrew Ludlow said: “It’s all about the three P’s – namely people, philosophy and the IHL platform. Factor in the ability to leverage IHL’s skills, knowledge and experience into other parts of the Boomerang business and it’s very clear that this represents a strategically important acquisition. The equity holders boast relationships, networks and connections established over three decades – a history which has its own unique value.”
He added: “Compliance, which is where IHL’s core strengths sit, is fundamental to the regulatory framework our customers operate under and is a key requirement not just in the UK but across jurisdictions where gaming is legal or poised to become legal. Significantly, IHL’s customer portfolio includes leading consumer-facing brands across the Arcade, Bingo, Casino, Holiday Park and Motorway Service Area sectors. I believe that as part of Boomerang IHL will be able to achieve its targets faster and in a more efficient manner. Philosophically we are very much aligned and I look forward to working alongside Peter, Howard and Paul as they write the next chapter in the IHL story.” Reflecting on the development IHL Chairman Peter Hannibal said: “I think this represents great news for our customers, for the growing team at Boomerang Digital and of course for the IHL team. Being integrated within the Boomerang Digital business will release the potential that’s in the
business courtesy of having access to a bigger team and to greater resource. “Being part of a bigger but still independent enterprise will undoubtedly accelerate business growth. It is a wonderful opportunity for us to work alongside Andrew and the rest of the Boomerang team and a fantastic way to enter 2024. We can’t wait to meet with our loyal customer-base in the New Year and share the exciting strategies and plans that we will be implementing as part of the Boomerang Digital family.”