The bingo sector is set to take a significantly higher profile within gaming’s most influential b2b exhibition following a strategic partnership agreed between ICE, the Bingo Association and Bingo Life.
The partnership will see bingo’s representative body in the UK and Bingo Life, the sector’s dedicated print and digital media channel, taking a joint stand presence on the show floor, which will serve as a hub for Bingo Association members, Bingo Life readers and the international bingo community at large.
Miles Baron, Chief Executive of the Bingo Association said: “We are delighted to have struck this partnership with what is undeniably the most influential business event on the international gaming calendar. Our joint presence alongside Bingo Life will provide a meeting place for our members and will allow us to engage with non-members at the same time as showcasing the industry to external opinion formers. 2014 has been a landmark year for UK bingo during which we secured a reduction in bingo duty from 20% to 10% and increased our membership. However there is still much to be done and I look forward to building a long term relationship with ICE and utilising the unique platform it provides to continue our dialogue with all of our stakeholders including policy makers and politicians.”
Kate Chambers, Portfolio Director responsible for ICE said: “ICE serves all sectors within the gaming industry and I am delighted that we are working in partnership with the Bingo Association and Bingo Life to create another focal point on what is the busiest show floor in gaming. The Bingo Association has been recognised for its outstanding lobbying activity winning the Best Public Affairs campaign at the prestigious PR Week Awards in October and I look forward to working with Miles and his team to help raise further the profile of bingo and to contribute to the strategic objectives of the Association.”