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UK – BoyleSports to install branded betting terminals at Newcastle’s St James Park

By - 16 August 2021

BoyleSports, one of the UK and Ireland’s largest independent bookmakers, has been named as the new ‘UK & Ireland Betting Partner’ of Newcastle United.

The partnership will see the company launching a range of activations, competitions and experiences for Magpies supporters aged 18+, as well as exclusive promotions and special offers around matchdays. Branded betting terminals are currently being installed across St. James’ Park, giving supporters access to in-stadia BoyleSports betting facilities over the next two seasons.

BoyleSports has become a leading betting brand since being founded by John Boyle in 1989, growing to over 340 shops in the UK and Ireland, with a team of more than 2,500 staff.

Mark Kemp, CEO for BoyleSports, said: “As we expand in the UK, BoyleSports are delighted to be teaming up with the great team at Newcastle United. As an official partner for the new season, we look forward to BoyleSports betting being available online, on mobile and at the fantastic St. James’ Park. We wish Newcastle United and their wonderful fans the very best of luck for a successful season.”

Dale Aitchison, Head of Commercial at Newcastle United, said: “We are very pleased to welcome BoyleSports on board and we look forward to kicking off our partnership as the new season begins. BoyleSports has long had an affinity with football and we are pleased to be working together to offer a first-class betting service for supporters on a matchday at St. James’ Park.”

image By Martin Le Roy at en.wikipedia, CC BY 3.0, https://commons.wikimedia.org/w/index.php?curid=4726133

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