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UK – British bookies get onside with Realistic

By - 23 June 2014

Realistic Games has now gone live with embedded versions of roulette and blackjack with Boylesports and BetVictor’s desktop sportsbook sites.

Integrated below the bet slip on the sportsbook site, the side games, which have gone live during the football World Cup and ahead of Royal Ascot, can work in tandem with the sports betting product.

Realistic Games Commercial Director Andy Harris said: “Operators will be at their busiest during the World Cup and the opportunity to offer casino products without taking customers away from the sportsbook is very appealing. It is also consistent with our view that newcomers should be introduced to casino games with effective, user-friendly cross-sell that doesn’t detract from their normal enjoyment of the site.

The games are displayed larger than usual mini-games, with Realistic working closely with the two operators to ensure the on-screen space was used as effectively.

“There is nothing more frustrating than finding a mini game is simply too mini, making you yearn for playing the full size game,” Mr Harris added. “These games are immensely playable.”

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