Caesars Entertainment UK has presented a charitable cheque donation for £25,000 to the Gordon Moody Association, a charity that supports people with severe gambling addiction and their families.
The cheque presentation took place outside the garden meeting space at one of the charity’s residential centres in Beckenham, Kent. The garden buildings, which are used as part of the charity’s rehabilitation programme, were funded from a previous charitable donation by Caesars Entertainment UK.
The new funds which were presented by Managing Director of Caesars Entertainment UK Mike Rothwell and Caesars Entertainment UK Chief Marketing Officer EMEA Sarah Sculpher will help towards upgrading accommodation at the Beckenham and Dudley residential site as well as help enhance language capabilities to the Chinese and Arabic communities within the UK.
Mike Rothwell, Managing Director of Caesars Entertainment UK, part of Caesars Entertainment Corporation, one of the world’s largest casino entertainment companies said: “We are proud of our ongoing commitment to being a leader in social responsibility in gambling. Caesars Entertainment UK has been a driving force behind the development of SENSE, the UK casino industry’s national Voluntary Self Exclusion scheme and the creation of Playing Safe – a statement of principles which express the casino industry’s commitment to doing more than the minimum required by law to promote responsible gambling. However, despite these measures, for a small percentage of people, they are not enough. The problems caused from gambling can be devastating. We are proud to support the good work the Gordon Moody Association do to help rehabilitate those most in need.”
The Gordon Moody Association provides advice, education and high quality and innovative therapeutic support to problem gamblers and those affected by problem gambling, through residential, online and outreach services.
Elaine Smethurst, Managing Director, Gordon Moody Association said: “The Gordon Moody Association offers a unique and intensive residential treatment programme in the UK for those gamblers most severely addicted. We’re hugely grateful to the support Caesars Entertainment UK is able to give. It will undoubtedly make a huge difference to the lives of people and their families when they need it most.”
Earlier this year, Caesars Entertainment UK became the first and to date the only UK gambling company to have its responsible gambling credentials tested and accredited by independent assessors. Under its industry leading Playing Safe initiative the NCF announced the first results of the work of ACE, its high powered accreditation, evaluation and certification scheme. Developed by the trade association’s responsible gambling forum, ACE offers casino operators the opportunity to receive independent expert endorsement of their responsible gambling measures and the right to display a coveted ‘Playing Safe’ seal.
The ACE panel examined CEUK’s procedures and interviewed staff at all levels across CEUK to ensure that what was said in the board room was being delivered to customers in the casino and whether it measured up against seven core principles for responsible gambling policy endorsed by the Playing Safe forum.
The ACE panel highlighted ‘the strong culture of social responsibility that permeated the whole company.’ CEUK now displays a ‘Playing Safe at Caesars’ accreditation seal on its all its premises –the only UK casinos to be able to do so.