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UK – Cheltenham to give British bookmakers a 50 per cent boost

By - 17 March 2016

Worldpay, the global leader in payments, is predicting that online bookmakers will experience more than 50 per cent increase in betting transactions as British punters get caught up in the excitement surrounding the Cheltenham Festival.

Worldpay’s figures from the 2015 event suggest that bookmakers saw a phenomenal 47 per cent rise in transactions during the four day festival, as racing fans sought to beat the bookies. The climax of the jump racing season, Gold Cup Day was by far the most popular for punters, with a whopping 57 per cent uplift in the number of bets placed.

Karl MacGregor, Vice President Gambling, Global eCommerce, at Worldpay, said: “The UK online gambling market generated around £3bn last year, and with technology continuing to propel the industry forward, we expect these figures to increase significantly as more punters use mobile devices in their attempt to win big.

Interestingly, the average transaction value actually decreased by six per cent compared to an average week, as many more recreational customers enjoy the odd flutter around one of the UK’s premier sporting events. The convenience and speed online gambling offers can only make it easier than ever for today’s mobile-first customers to try their luck, and bookmakers such as Paddy Power Betfair continue to invest heavily in optimising their websites to meet this growing demand.”

Paddy Power Betfair, one of the world’s largest online gambling operators, has this week announced its partnership with Worldpay to enhance the payment experience for its online customers.

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