UK – Coral app follows launch of Football Jackpot Pool BetBy Phil - 25 September 2014
Coming hot on the heels of a successful first season for the Coral Football Jackpot, the first Football Pool bet ever to be launched by a bookmaker, Coral is once again breaking new ground and launching a Football Jackpot app for iOS and Android.
This is the next exciting stage in the development of Coral’s unique football offering following the success of Coral’s football app during the 2014 World Cup.
The Coral Football Jackpot app is a digital version of the Football Jackpot coupons that are have been available in Coral’s 1,800 shops since the launch of the new and exclusive Coral Football Jackpot at the start of last season. Football punters have the chance to win significant returns, that last year saw one customer win over a million pounds, if they successfully predict the outcome of 15 featured fixtures for a £1 stake. With regular rollovers swelling the potential pot, the potential prize up for grabs can reach eye-watering levels. After another rollover last weekend, the current Football Jackpot pool will exceed £400,000 for this weekend’s bet. Customers who correctly predict 13 or 14 results will receive a consolation cash payment and, depending on the size of the pool and the number of consolation winners, even this could run into tens of thousands of pounds.
Coral online and mobile customers that use the Coral Football Jackpot App will have the option of making their own selections of choosing a random ‘Lucky Dip’ option. The App will allow users to login to their Coral account and deposit and withdraw money as required.
Matt Prevost, Marketing Director for Coral Interactive, said: “Following the huge success of our new Coral Football Jackpot pool product, we’re now very excited to be taking the next step and launching the Football Jackpot app for our online and mobile customers.
Prevost continues, “The popularity of football betting just keeps growing at an amazing rate, and last season we were very confident that this new and exciting Football Jackpot bet would prove a big hit with customers who wanted a simple but fun way to try and win big returns for just a small outlay. Social media erupted on numerous occasions when just one or a few Coral customers went into the last game on a Monday night fixture having called the first fourteen of the fifteen matches correct, In addition to paying out over £2 million it’s proved a fantastic way to engage with our customers.”
Earlier this year, in an industry first, Coral launched its Connect Card, which allows customers to access a single wallet across all channels. It continues to receive a positive customer response with customer signups now over 110k.