Interactive
UK – Endemol to shine with Blueprint deal
By Phil - 18 March 2015
Endemol Shine UK has announced that Endemol Games has signed a development and distribution agreement with Blueprint Gaming, part of Gauselmann Group.
The partnership will see the two companies create new and compelling online and mobile slot games based on Endemol Shine UK’s brands and third party licenses.
The deal includes the forthcoming launch of a new slot game based on the Austin Powers film franchise, which Endemol Games recently licensed from Warner Bros. Consumer Products. Blueprint Gaming and Endemol Games have also collaborated onDeal or No Deal Dream Factory which premiered on Paddy Power earlier this month.
The games will be distributed by Blueprint’s remote gaming server, which now delivers content to many market leading gaming operators.
“Blueprint Gaming is renowned for its ability to develop games with fantastic features and compelling game mechanics,” said Owain Walbyoff, MD of Endemol Games. “Combining our popular entertainment brands with Blueprint’s ability to deliver great games makes for a winning partnership.”
“Partnering with Endemol Games gives us access to a brilliant portfolio of entertainment brands,” added Matt Cole, MD of Digital Gaming. “We’ve already had a great response to the Deal or No Deal Dream Factory and we expect operators and players will also love the new Austin Powers game.”
