SPORTS BETTING
UK – Entain buys Unikrn’s esports betting tech
By Phil - 13 August 2021
Entain, one of the world’s largest and most successful publicly traded betting and gaming companies, is purchasing Unikrn.
Esports & gaming are together the world’s largest and fastest-growing entertainment industry, and Unikrn is a well-known industry leader merging esports and wagering into strong, on-demand experiences including virtual esports, on-demand streamer betting, PVH & PVP betting.
“Unikrn was built on the efforts of true believers,” said Unikrn CEO and co-founder Karl Flores. “From the beginning, we knew that gaming is the future of entertainment and that, with special attention, wagering could give gamers and esports fans more excitement in their passion. We’re proud of what we’ve built with our partners, investors and global team, and can’t wait for Entain to empower us for round 2!”
The transition to new ownership will result in a temporary hiatus of Unikrn’s services, but the companies plan on resuming customer-facing operations in 2022. During this down time, Unikrn will be developing more innovations, platform improvements and additional off-platform assets to revolutionize the gaming space.
Unikrn added: “Unikrn will spend the rest of 2021 and 2022 transitioning into operations within Entain and building more revolutionary new experiences for gaming and esports fans.We wouldn’t have been able to start this new chapter without you. All of our fans and users helped signal to major providers that gamers are a serious demographic that need serious attention. Entain’s acquisition of Unikrn’s gaming and wagering assets is a major investment into gaming that we think will ultimately benefit our users and the gaming space. We know our return will bring exciting improvements and additions that’ll make your mouth water.
“However, the transition is going to include some development and regulatory changes which require Unikrn to go offline until sometime in 2022. You won’t be able to access any Unikrn products during this time, and all customer accounts will be closed. We apologize for any inconvenience this may cause our dedicated fanbase.”
