UK – First time ICE exhibitor embarks on Voyage of DiscoveryBy Phil - 10 December 2014
First time ICE exhibitor, The Bright Group based in Silverwater, New South Wales, Australia is preparing to embark on its own international ‘voyage of discovery’ as it transports its people, products and presentation some 17,000 km (10,563m) across 11 time zones to exhibit at February’s ICE show taking place at the ExCeL Centre, London.
Officially the furthest travelled exhibitor on gaming’s busiest show floor, The Bright Group is taking a stand presence at ICE in order to further its ambitious international expansion strategy.
Raif Oymen, The Bright Group’s Director, responsible for Global Engineering, explained: “Having previously been to ICE as visitors, we recognise and understand fully the show’s importance to the global gaming industry. As we continue our international expansion outside of our already established Australasian and North American regions, we believe attending ICE sends out the right signals that we are ready and that we are extremely serious about the markets that exist in Europe.
“Preparations for the show have long been underway and our R&D and Production departments are working round the clock to get all of our products ready. We look forward to showing the global industry gathered in London our range of exclusively developed products and technologies, which includes representative pieces demonstrating our design capability, attraction features for machine toppers and top boxes, as well as two new centrepiece products; the Magnum topper range and the Sound Chair.
“Attending ICE is important to The Bright Group, not just for displaying our latest developments but also to find out where the market is moving. Our presence at the show allows us to see first-hand the latest products, especially from the markets in Europe, while also meeting with associates and clients, and getting valuable feedback on our own offerings. It will be a very hectic week, but we are looking forward to seeing what London has to offer.”
Jo Mayer, ICE Marketing Director, commented: “ICE has been described as the world’s favourite gaming exhibition and the experience of The Bright Group endorses and reflects that billing. Our campaign theme for 2015 is Discover and there’s no doubt that ICE with its community of international exhibitors drawn from in excess of 50 nations provides visitors with a unique opportunity to discover and explore the latest gaming innovations from every corner of the world in a way which no other exhibition can. This is a great testament both to the power of exhibitions and to the status enjoyed by the ICE brand on the international stage. We look forward to welcoming the team from The Bright Group and are confident that the platform provided by ICE will enable the organisation to achieve its strategic objectives.”