SPORTS BETTING
UK – FSB launches in-house pre-packed Bet Builder product
By Phil - 1 February 2024
Global sports betting platform provider FSB has rolled out a fully automated, pre-packed Bet Builder product onto its sportsbook platform.
The new product, powered entirely from FSB’s proprietary football pricing models, generates and publishes an extensive selection of pre-built Bet Builder bets within individual matches.Demonstrating the scale of FSB’s highly automated capabilities, the pre-packed Bet Builder odds content will be integrated into almost 100,000 annual matches covering top-flight and lower league action from multiple leagues across various continents in men’s and women’s football.
A multi-month, end to end collaboration between FSB’s Trading, Product and Quant teams, the pre-packed Bet Builder has player/team props content within its core output and has been built with a forensic focus on UX optimisation evidenced in a unique front end carousel display.
Mark Wilson, Sportsbook and Trading Director at FSB, said: “The exciting introduction of our Pre-
Packed Bet Builder product truly takes our football offering onto another level. To maximise the potential of this product we are producing vast volumes of automated, pre-packed betting content and it’s no surprise that initial data indicates margins north of 30 per cent and increased player LTV numbers across our partner community. This new roll out is a further example of our unique and skilled capabilities in building innovative, contemporary sportsbook technology products that position us as one of the leading B2B sportsbook specialists.”
