Interactive
UK – Fun88 signs Kobe Bryant as brand ambassador
By Lewis - 27 June 2019
Basketball legend Kobe Bryant has been confirmed as the brand ambassador for global bookmaker, Fun88.
Kobe Bryant and Fun88 will work together to promote the brand in several key markets, such as Asia and the UK. Discussing the agreement, Mr. Bryant stated: “I’m extremely excited to work with Fun88 because I immediately connected to their brand message of ‘how to live your dream.’ Part of the Mamba Mentality is to have the confidence and bravery to live your dream every single day. While it’s important to have a dream, it’s more important to commit to making that dream a reality.”
Michelle Kendricks, Fun88 branding director, added: “We welcome Kobe Bryant to the FUN88 family. FUN88 is absolutely thrilled to team up with Kobe Bryant. We are confident this collaboration will bring additional interest to the gaming industry and will magnify FUN88 as one of the top premium brands in the industry. The affiliation with Kobe Bryant is not only to engage all FUN88 existing members but also introduce us to a wide range of sports audiences.”
Fun88 currently works with two athlete ambassadors: Football’s Robbie Fowler and basketball’s Steve Nash. Fun88 has been a valued partner of the Tottenham Hotspur football club since 2012 and it is also the jersey sponsor of Premier League club Newcastle United.
