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UK – Gala looks for winning face

By - 9 May 2013 has launched a new consumer marketing drive, centring on its daily prize pay-out of £2m.

The campaign, known as ‘winning faces’, will see the bingo giant revealing just who the company’s biggest winners are, as it launches a national search to find the individual whose face best encapsulates that winning feeling. The competition winner, who will be chosen by public vote, will meet pop favourites Blue as well as staring in a advert.

To capture the public’s imagination has created photo shopped images of the ultimate celebrity female and male winning face. Each face has been created by combining the features of five famous celebrity winners into two fun photo images. The female face features Dame Helen Mirren’s BAFTA hair, singer Adele’s eyes, Kate Moss’ nose, Kate Winslet’s mouth and Olympic hero Jessica Ennis’ face. Meanwhile the male face is a combination of Daniel Craig’s hair, David Beckham’s eyes, comedian Alan Carr’s nose, business mogul Alan Sugar’s beard, Simon Cowell’s smile and gymnast Louis Smith’s face shape.

To support the competition has also crunched through its winners data to reveal various headline grabbing facts which have been released to the consumer media, including:’s statistics reveal that the luckiest age is 37 for women and 58 for men. The luckiest region in the UK is Central Scotland, followed by the South West and Lancashire whilst the luckiest town in the UK is Stoke-on-Trent.

Entry to the competition will work via a specially created Facebook app, with members of the public invited to upload an image of themselves sporting their most fabulous ‘winning face’. Members of the public can also ‘like’ their favourite entry, thereby helping to choose the overall winner. The campaign will be supported via full traditional and social media with’s mascot Buzzby Bear, also lending a hand to pique the public’s interest.

Director of, Alison Digges, commented:  “This marketing initiative ties in perfectly with’s fun, friendly, feel good brand, while the Facebook entry mechanic and prize package will really appeal to our player demographic. All in all, we are confident that this initiative will appeal to both first timers and ardent bingo fans alike, and really get across the fact that bingo is a friendly, sociable community.”

The winner will also star in a advert and receive a cash prize and iPad.

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