Interactive
UK – Gaming Innovation Group expands strategic commercial partnership with News UK
By Phil - 24 February 2023
Gaming Innovation Group (GiG) has expanded its commercial partnership with News Corp UK & Ireland Limited to enter the Irish market with exclusive offers and casino and sports betting content. The Irish Sun’s website now features a dedicated hub for all betting-related content, allowing readers to access everything in one place.
The decision to expand the commercial partnership follows the successful launch in the UK in December 2022, already delivering material revenues to GiG Media after only two months in operation.
GiG and News Corp UK & Ireland Limited are working towards entering further new markets, starting with the lucrative US market by the end of Q1 2023.
