Interactive

UK – GBG partners with Playtech to embed ID intelligence

By Phil - 19 August 2015

GBG has signed a deal with Playtech to offer a number of its licensees instant, global ID verification through its cutting-edge IMS platform.

The deal will ensure that a number of Playtech’s customers are offered instant access to the world’s leading identity intelligence solutions without the need for further integration or technical infrastructure.

Playtech has more than 120 global licensees, including some of the world’s biggest gaming and betting brands, all of which have access to its advanced platforms, software, industry-leading content and technology.

The addition of GBG’s ID verification tools to Playtech’s core IMS player management platform means that certain operators can now also perform instant identity verification across more than 4.3bn global individuals, supporting future growth and ensuring responsible gaming at all levels – and for all jurisdictions.

Peter Murray, Head of gaming at GBG, said: “In the gaming sector, operators are keen to build an environment of trust that protects both player and business. That starts with the collection and verification of the personal data that gets shared across a player’s lifecycle.

“In the sector, we have seen the uplift in player acceptance rates to be as much as 23 per cent when instant, robust ID verification is embedded into the onboarding process. And when you factor in all the complexity of trying to match foreign language and address formats, only GBG can really offer a truly global solution.

“We are delighted that Playtech have chosen us to be their strategic partner in this area; together we aim to bring a unique sense of trust and intelligence to player management,” Mr. Murray added.
Shimon Akad, COO, Playtech, said: “It is our goal to support our operators with true end-to-end, Omni-Channel solutions, offering a seamless player experience across all channels and devices. We partner with the very best in our industry to ensure our licensees can immediately and securely integrate with the most robust and innovative tools available. That service begins with player onboarding but also includes campaign management, fraud and risk management and transaction monitoring. Working with GBG, we are able to offer the best identity intelligence solutions on the market.”