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UK – Genting to bring amusements floor to resorts World Birmingham

By - 19 June 2017

Genting is launching a brand new family entertainment centre to operate alongside its Resorts World Birmingham casino.

To be called Vortex Gaming the state-of-the-art family entertainment centre will bring an immersive digital experience and iconic gameplay to the casino. It will feature leading gaming brands such as Namco and Sega over two floors, one of which will be called Pixel by Vortex and will be filled with games suited to children up to the age of 12.

The Vortex brand has been created especially for Resorts World to complement the existing family entertainment experience in the building such as the wide range of shopping, cinema and restaurants.
Ian Bennett Operations Director of Resorts World Birmingham said: “Vortex Gaming is an exciting new concept and brand we have created especially for Resorts World Birmingham. We are looking forward to offering our visitors a family entertainment experience to complement the other family offers we have such as the wide range of shopping, cinema and restaurants.”

Subject to planning approval, construction work will begin on Vortex Gaming and Pixel by Vortex in the coming months with the aim of opening later this year.

Bandai Namco Management Solutions, the exclusive UK and Irish distributor for Embed, has been chosen to supply Embed’s cashless system into Genting’s Vortex Gaming.

Mr. Bennett added: “We have chosen to work with BNAE as a leading gaming brand, who operate fun, family experiences across the UK. Similarly we will be working with Embed as a well-recognised and proven redemption system with a cashless card. This tool is great for guests and our brand, by reducing cashflow risk and manpower, thus allowing more time to focus on delivering an exceptional customer service.”

“We are thrilled to be working on such a high-profile installation as Vortex and with such a respected customer as Genting,” says Steve Short, General Manager of Bandai Namco Management Solutions. “This type of installation seems to be a turning point in the uptake in the cashless concept in the UK market. We are seeing more enquiries coming in for cashless and those operators taking the decision to go cashless will be reaping the benefits that the investment brings. With contactless payments now increasing day by day, the Embed system with smart touch readers offer a payment method that players are used to and are clearly comfortable with.”

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