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UK – GentingBet announces new brand partnership with Oddschecker

By - 3 March 2020

GentingBet has announced a new brand partnership with the bookies comparison site Oddschecker. The move is designed to support and maintain the exceptional recent growth that GentingBet has seen amongst its user base.

The move follows the successful re-branding of GentingBet in 2019 and builds on the brand’s recent work to consolidate its interactive product.

The partnership will see GentingBet listed on the Oddschecker grid alongside brands such as William Hill, Bet365 and Skybet and forms an integral part of the brand’s efforts to build its UK footprint and visibility.

The Oddschecker partnership will see a deep level of integration between the two leading brands, including grid integration, a co-branded user journey and a regular GentingBet sponsorship executions across Oddschecker pages.

Oddschecker will also offer GentingBet the increased capability to impact all player life cycles. This will range from initial customer acquisition, ongoing retention and driving increase brand awareness of GentingBet in both new and existing markets.

The partnership is announced ahead of a stand-out sporting calendar, headlined by the 2020 Cheltenham Festival, Grand National Festival and Royal Ascot, and the big one in the summer, the Euro 2020 Football Championships taking place all over Europe.

This new strategy and partnership is being co-managed by the GentingBet Marketing and Sportsbook team to make sure all benefits from this partnership are maximised and the best integration support is offered.

Sportsbook has also been a real focus for GentingBet, with great efforts in terms of sports content including new ambassadors, high quality videos and products. Much of this exclusive content features GentingBet’s recently appointed brand ambassador, Spanish football expert and TV pundit Guillem Balague.

GentingBet Head of Sportsbook, Billy Cook stated ‘This new partnership is an integral part of our 2020 marketing strategy and is designed to support the incredible organic growth we have seen in our customer base in recent months. Working with Oddschecker enables us to place our brand exactly where it belongs – side-by-side with some of the world’s leading betting brands. This partnership enables our brand to be seen by thousands of highly target users on a daily basis.’

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